Unvalidated Ideas #041

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Here's a fresh idea you can take out there and validate.

Fitness Data Hub for Strava & Fitness Apps (🗒Raw Notes)

Peloton's time has passed and people are running, biking, hiking outside. Enthusiasts (the heaviest spenders) love to track their progress and are competitive -- always wanting an edge.

Data can be that edge, if they're using it right -- but first, they have to navigate the minefield of getting your data out of the fitness tracker apps.

One of the most popular apps in the space is Strava, but it's not the only one -- don't forget Garmin Connect, Nike Run club, Adidas Runtastic and others.

All these apps are trying to build a monopoly on the data that users generate, and they don't interact well -- easy to get data in, hard to get it out. Helping users get value from their data across multiple sources and exporting/visualizing is still unsolved.

Some apps have some of the pieces, but are still early. For example It's hard to beat RunGap on simplicity or functionality, but the presentation leaves a lot to be desired -- the concept can be so much more.

Getting a wholistic view of how much you ran, biked and swam requires multiple tools -- bring it down to one, with awesome graphs and visualization as well.

The 300 pound gorilla in the room is Apple Health, and Starva has already cut and re-enabled their integration with Health.

You can't do much about Apple Health, but what you can do is build a beautiful, easy to use, online-only progressive web application that unlocks the value that these companies are all trying to build a walled garden around.

What was in this week's uncut edition?

Like being teased? I hope so, because here's what was in the uncut edition this week:

Ideas:

• Cloud█████████████
• ██████Hosted███████
• Fitness Data Hub for Strava & Fitness Apps

Bonus:

• Consider building data instead of building product

Don't forget, there's always money in the banana stand 3x more in the uncut edition.

Thanks for reading!

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Victor (victor@unvalidatedideas.com)

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