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Unvalidated Ideas #067

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Cross payment-provider malicious customer tracking & fraud detection (🗒Raw Notes)

Sector: FinTech

Avoiding malicious customers and preventing fraud is a problem as old as selling things on the internet.

Companies are still receiving $3B valuations for doing it in 2023.

💼 🧠 Build cross payment provider customer tracking and fraud detection

The problem is a thorny one for merchants -- everyone wants sales but no one wants chargebacks and customers that are hard to handle.

The average business has no indicators that a card belongs to a customer likely to chargeback or attempt fraud until it's entirely too late.

As you might expect, this problem isn't remotely new, but some angles on it can be. This idea's execution rests on three things:

One of most direct small-ish competitors in this space is ChargeFlow, and they charge 25% per chargeback. That's an astounding percentage on what is mostly an automated process that merchants do the heavy lifting for -- this demonstrates the value.

But the goal of this product is even better than that -- prevent chargebacks before they happen, by identifying customers that behave maliciously.

What was in this week's uncut edition?

Like being teased? I hope so, because here's what was in the uncut edition this week:



Don't forget, there's always money in the banana stand 3x more in the uncut edition.

Thanks for reading!

If you liked this letter feel free to criticize, comment on, remix, and share these ideas with your fellow builders and entrepreneurs!

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Check out the archive for access to editions that have been previously released.

Victor (victor@unvalidatedideas.com)

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